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Is Share of Voice important in online advertising?

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February 13, 2010, 11:04 am

A friend and colleague recently asked me for arguments to respond to a client of his that adamantly asks to see what their share of voice was, or is planned, for any given online advertising campaign -...

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Last Week in Traditional Media

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January 24, 2012, 1:00 pm

Sam's daily shared traditional media news articles & retweets Continue reading →

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